Ford’s $30,000 electric truck: all the news about the company’s big EV re-do

Ford is revamping its electric vehicle strategy after failing to capture the market with the F-150 Lightning. The company is launching a new $30,000 electric truck, engineered for efficiency and profitability, to be revealed in 2027. This move comes after taking a $19.5 billion hit on its EV investments in 2025. Ford sees EVs as the future, but not oversized ones without a path to profitability. The company is shifting focus to low-cost EVs and hybrids.