Stop Hiding Behind Your Product. Go Talk to Customers.

An indie hacker shares their mistake of avoiding customer feedback and instead relying on metrics. They spent two months on a product, only to find out that there was little demand. The article encourages engineers to talk to customers directly and validate their ideas before investing too much time. This approach can save time and help avoid detours. To avoid similar mistakes, engineers should be willing to have uncomfortable conversations with potential customers and validate their ideas before investing too much time.