“To us, it’s just a tool”: How SAS is selling AI to the Fortune 500

SAS is selling AI to Fortune 500 companies, viewing it as a tool rather than a revolutionary technology. This approach focuses on practical applications and integration with existing systems. The company's goal is to help businesses leverage AI for specific tasks and improve efficiency. SAS is showcasing its AI capabilities at the SAS Innovate 2026 conference in Texas. This strategy may appeal to companies seeking a more incremental approach to AI adoption.