Plausible vs Fathom Analytics: Which Fits in 2026?

Plausible and Fathom Analytics are lightweight, privacy-first tools for tracking website data. They both aim to work without cookies by default, but differ in their approach to data collection and user experience. Plausible is more extensible and suitable for teams that want credible marketing attribution, while Fathom prioritizes simplicity and anti-creepiness. Both tools are suitable for content and marketing sites, but may not be enough for SaaS apps that require full product analytics.