How to unlock true ROI in software development – a deep dive into the latest DORA research

The article discusses how to prove the business value of generative AI to teams and secure ongoing funding. It highlights the importance of understanding the J-curve of AI value realization, where a temporary productivity dip is a normal part of adopting new technology. To overcome this, teams need to budget for the initial learning phase and anticipate the verification tax and pipeline adaptation challenges. This requires a realistic approach to measuring ROI and building organizational systems and culture to make AI work.