Disney Plus tries a new AI-powered search

Disney Plus is testing an AI-powered search tool that uses natural language, voice queries, or suggested prompts to recommend shows and movies based on the user's current moment or mood. This is part of a broader push to offer AI-powered recommendation tools. The tool is currently in a limited beta experiment with a small group of subscribers. It aims to provide more personalized recommendations beyond just viewing history. It's a step towards making content discovery easier on the platform.