Ryanair dark UX patterns summer 2026 refresher

Ryanair has been criticized for its dark UX patterns, which can lead to user frustration and decreased conversions. These patterns include hidden fees, misleading information, and complex checkout processes. As a result, users may abandon their purchases or feel deceived. To mitigate this, focus on transparency and simplicity in your own UX design. This will improve user trust and overall experience.