Uber has always wanted to be more than a ride; now it has reason to hurry

Uber is expanding its presence in the autonomous vehicle (AV) industry, but its consumer-facing services may be a key factor in its success. This matters because it could impact the company's long-term viability. Engineers should stay up-to-date on Uber's developments to understand the implications for the AV industry. It's unclear what specific actions engineers should take, but being aware of the situation is crucial.