X says top accounts steal videos from other users as it announces new video tools

X's head of product, Nikita Bier, revealed that top accounts often steal videos from other users, which makes up nearly half of X's impressions. X is addressing this issue with new video tools, including an in-app editor and recorder. The new features are now available on X's iOS app. This change aims to promote original content on the platform. Users should expect more authentic videos from top accounts.