Airbnb co-founder taps Peter Arnell as first US chief brand architect

Airbnb co-founder Joe Gebbia has appointed Peter Arnell as the first US chief brand architect to oversee the National Design Studio under the Trump administration. The goal is to unify UX across 27,000 federal sites and improve the user experience of government services. This move aims to streamline how Americans interact with government services. The impact of this change is yet to be seen.

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