AI won’t save advertising, says Digitas’ Amy Lanzi

AI in advertising is overhyped, says Amy Lanzi, CEO of Digitas North America. She believes traditional chief marketing officer roles are outdated and that AI's benefits are being exaggerated. Lanzi thinks AI can be useful for generating high-quality content, but its potential is being overshadowed by false promises. The creator economy and operational scale are seen as opportunities for Digitas.