Inside the big business of the creator economy, with the agents making it happen

The article discusses the creator economy and the role of United Talent Agency (UTA) in representing top creators and influencers. UTA's Creators division, led by Ali Berman and Raina Penchansky, helps build durable businesses for its clients, including launching products and navigating AI and platform changes. This shift is different from the traditional Hollywood model, where agents take a cut. The interview provides insights into how UTA identifies up-and-coming talent and helps its clients succeed in the creator economy.