Ford needs another Taurus, and the $30K Fathom EV pickup isn’t it

Ford's CEO calls the Fathom EV pickup a 'Model T moment', but it may not meet expectations. The Fathom is a $30K EV pickup, and its success is uncertain. Ford needs a new Taurus to compete in the mid-size market. The Fathom's performance will be crucial in determining its success. The company's future in the mid-size market is at stake.