Europe’s AI labeling and transparency rules are now in effect

The EU's AI Act has introduced new transparency rules requiring companies to disclose when people interact with AI models or generated content. This aims to make it easier for users to identify chatbots and deepfakes online. Companies must comply with these rules, which differ between providers and deployers. This change is significant for the tech industry, especially for platforms and services that use AI systems. Companies should review and adapt to these new regulations.