Netflix’s ad ambitions just keep growing

Netflix's ad-supported tier has seen a significant growth in viewers, more than doubling to 250 million users worldwide. This growth is a major milestone for the company, which earned $1.5 billion from ads in 2025. Ads will now be shown in the vertical video feed and podcast lineup on Netflix's mobile app. This expansion of ad placement is expected to continue in the coming year. Engineers should be aware of the changes and plan accordingly.