Xbox is now XBOX

Microsoft is rebranding Xbox to XBOX, following a poll by Xbox CEO Asha Sharma where fans voted in favor of the all-caps name. This change is likely to affect all Xbox social media accounts, including Threads and Bluesky. The reason behind this rebranding is unclear, but it marks a return to the original naming style. Engineers should be aware of this change and its potential impact on their work. The exact timeline for the rebranding is unknown.