Chapter 1. Why the CPMO Role Now

The article discusses the emergence of the Chief Product and Marketing Officer (CPMO) role, driven by changes in the market and buyer expectations. This shift marks the end of traditional sequential build-and-sell approaches. As a result, companies need to adapt to new buyer expectations and adopt a more integrated product and marketing strategy. The CPMO role is essential for navigating this change. To stay competitive, companies should consider adopting this role.