Fitting the future: How Breuninger boosted sales with its "be your own model" AI

Breuninger, a German fashion company, used Google Cloud's Virtual Try-On API to create a virtual try-on experience allowing customers to see clothes on their own bodies using a selfie. This 'be your own model' approach boosted sales and revealed three levels of virtual try-on adoption for retailers. To scale the experience, Breuninger's team built preprocessing tools to ensure consistent image quality. The project accelerated Breuninger's move to Flutter and demonstrated the importance of close collaboration between data teams and developers.