Amazon is adding a vertical video feed to Prime Video

Amazon Prime Video is adding a vertical video feed called 'Clips' with short-form videos from shows and movies, allowing users to jump into full titles or rent/buy them. This feature is similar to those offered by Netflix and Disney Plus. Users will see new content based on their viewing history with each visit. The Clips feed can be accessed by scrolling down to the carousel on the app's homepage. This change aims to enhance user engagement and discovery on the platform.