I built a Next.js 16 agency template — here's what actually mattered published: false tags: nextjs, react, webdev, tailwindcss

The author built a Next.js 16 agency template, but the most valuable lesson was creating a distinctive design identity. This involved using a single display font, accent color, and intentional spacing decisions. The code barely changed, but the perceived value increased. To make templates more useful, separate content from components and use typed config files for editable content.