Google is letting social media stars customize their search result page

Google is introducing customizable search result pages for popular creators and publishers in the US, but only for those with at least 100,000 followers on specific platforms. This feature is limited to individuals with significant online presence. To create a profile, users must meet the minimum follower requirement on one platform and be at least 18 years old. This change aims to highlight creators' online presence. Engineers may need to consider the implications of this change on search result optimization.