As VC-backed e-bike startups went bankrupt, bootstrapped Lectric grew

Lectric, a bootstrapped e-bike startup, has launched three new brands in the past six months, contrasting with VC-backed e-bike startups that have gone bankrupt. This suggests the U.S. market is open to competition and choice. Lectric's success may indicate a shift in the market. Engineers should be aware of this trend and consider its implications for future projects. Lectric's approach may be a viable alternative to traditional venture capital-backed startups.